Submit your opinion on this ad. Now he’s atop a cliff, he slowly stands up and says, “Rise”. But with all these new elements, it has also taken Cinthol back to when its brand theme was masculinity and virility. Burger King invites customers to burn competitors’ Interbrand unveils best Indian brands Marketing. Cinthol’s earlier film had a tug of war situation, and the idea was to portray a day to day, real life situation.
|License:||For Personal Use Only|
|iPhone 5, 5S resolutions||640×1136|
|iPhone 6, 6S resolutions||750×1334|
|iPhone 7, 7 Plus, 8, 8 Plus resolutions||1080×1920|
|Android Mobiles HD resolutions||360×640, 540×960, 720×1280|
|Android Mobiles Full HD resolutions||1080×1920|
|Mobiles HD resolutions||480×800, 768×1280|
|Mobiles QHD, iPhone X resolutions||1440×2560|
|HD resolutions||1280×720, 1366×768, 1600×900, 1920×1080, 2560×1440, Original|
Cinthol takes a U-turn with Hrithik
Desi actors, videsi tourism endorsements V Suresh, vice-president, marketing, Godrej Consumer Products, defends the confused positioning, “Regardless of how the promise was articulated, Brand Cinthol has always stood for ‘confidence’.
He is now getting drenched by a spray of water and says “Breathe”. Airtel and Hotstar announce strategic partnership Digital. AI, predicting consumer behaviour cintthol personalisin Remember the old Cinthol ad with Pakistani cricketer Imran Khan, which was the talk of the town. Grofers takes on the supermarket; hard-sells price Big Magic unveils new logo as part of brand revamp Media Publishing. It starts with a close-up of Roshan’s face; he says “Run” and runs through a forest.
Submit your opinion on this ad.
Amitesh Rao, McCann Advertising. E-comm sites for fresh meat advertise on social, p It was shot over a week in Kuala Lumpur, though some shots were taken in Mumbai. The next shot is of him jet skiing and he says “Glide”.
Suresh says, “Our consumer research indicates that Cinthol is closely associated with ‘achiever’s confidence’ – achievers who move forward towards excellence cinthll trials and challenges. At the core of Cinthol was this alpha male who engaged himself actively in the outdoors and he is able to do all that because he has the Cinthol Deo confidence,” explains Xavier.
The communication also showcases an avant garde packaging design for Brand Cinthol across the franchise, including soaps, talcs and deodorant sprays. The site allows visitors to play games, get freshness tips and offer their own fresh ideas and thoughts.
The final shot is of Roshan playing rugby, and he says, “Don’t stop. The TVC will be on air for at least months and the brand activation programme for Cinthol includes leveraging media such as outdoor, print, cinema and digital and in-store promotions. Now cintthol atop a cliff, he slowly stands up and says, “Rise”.
Cinthol takes a U-turn with Hrithik
Interbrand unveils best Indian brands. Next is a collage of shots where Roshan is seen riding a horse through a forest, canoeing through a rocky waterfall, and back hrithlk a shot of him on the cliff. But with all these new elements, it has also taken Cinthol back to when its brand theme was masculinity and virility.
The brief given to the agency was that the TVC should reflect the aura of Brand Cinthol and appeal to the youth, engage them, and express the most prominent characteristic of the brand – its ability to create ‘Unstoppable Confidence’. Viacom18 wins Creative Company of the Y Cashback for paying credit card bills?
A male voiceover says, ‘Unleashing long-lasting freshness for hour confidence. In the next shot, he bungee jumps off a building and his voiceover says, “Fly”. This time, the dinthol was to go larger than life. Cinthol’s earlier film had a tug of war situation, and the idea was to portray a day to day, real life situation.
Interbrand unveils best Indian brands Hrithim. Why are Publicis executives cross-dressing? The new communication has a masculine tonality, but it is targeted at young adults who aspire to an active lifestyle.
Big Magic unveils new logo as part of brand revamp. So, the baseline, ‘Don’t Stop’, has been adopted. Where it stands two years post-launch Digital.